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Ideas 2.0: Promote your ETF brand by using video ad in Business Week or Forbes
By Rob | August 26, 2009
I think it is time for a leading ETF brand (iShares or SPDR’s) to start promoting their brands in radically ingenious, uber-innovative ways: by using video ads in Business Week or Smart Money. According to Financial Times, CBS and Pepsi will be marketing their brands by using video ads on a printed page ( think Harry Potter). The marketing experiment - which is being conducted next month by CBS and Pepsi will run in Entertainment Weekly. Ding, ding - only for subscribers.
The video technology is developed by a US company called Americhip. Since the cost of the ads is not disclosed, a rough estimate lead analysts to believe that running one video ad in 100,000 copies would cost around $2-3 million. By contrast, a full-page color ad in Entertainment Weekly costs about 9 cents a page per copy. Here is another super innovative idea you could consider:
“Esquire, a men’s magazine published by Hearst, last year created a cover for its 75th anniversary issue built with an E Ink screen, the same technology used in Amazon.com’s Kindle reader, which generated significant attention in a currently moribund sector.” FT
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